As anyone who has ever been in real estate can tell you, farming flyers are one of the best marketing methods available.
And anyone who has experienced true success as a real estate agent almost certainly implemented postcards as a critical part of their marketing strategy.
However, you don’t simply go around mailing generic flyers to random houses. It is essential to research real estate farming flyer ideas and talk with your teammates or other experts to understand what works best. Otherwise, it will be a big waste of time, effort, and money. Here are five things to think about when developing your farming strategy:
1. Identify the Turnover Rate
The ideal turnover rate is somewhere around 6% annually. So, if there are 100 homes in the neighborhood, that would be six homes per year, 250 homes would be 15 sales per year, and so on. Anything lower than that starts to become too little of a return on your time and effort.
2. Look into Agent Saturation
It’s not enough to just have good real estate farming flyer ideas; and you also need to do your research and make sure that you are using them in a viable market. This industry is highly competitive, and you won’t be the only one working in the area.
If there are too many other agents sending mailers to residents, you will again find yourself in a negative ROI situation. Ensure that no one agent has more than 25% of any subdivisions’ listings.
3. Be Sure to Mail Consistently
Consistency and frequency are critical to any successful marketing campaign. Whatever your real estate farming flyer ideas may be, if you don’t stick to a specific schedule, you can’t count on consistent results.
Sending out mailers once or month, or even just when you list or sell a home in the area, is an excellent rule to follow.
4. Type of Postcard Used
Since there are multiple types of postcards, it is also crucial that you know the differences so you can incorporate them into your long-term real estate farming flyer ideas, as well as your overall marketing strategy:
- Just Sold Mailers
- Just Listed Mailers
- Market Update Mailers
- Automated Seller Valuation Mailers
- Proof of Production Mailers
5. Layout and Design Style
Finally, we come to the actual appearance of the flyers themselves. You will want to have your name and face and your contact info printed on them. But you can also experiment with different colors and templates to see what gets you the most results. And don’t be afraid to get creative with the CTAs.
Come Up with Your Own Unique Real Estate Farming Flyer Ideas
In addition to the tips offered in this post, there is no reason that you can’t be innovative and come up with custom ideas for your postcards. After seeing what works well in certain areas and what doesn’t, you will probably develop some pretty good instincts. Any successful agent knows that you need to trust those instincts to get ahead.